Thread: Advertising
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Old 12-22-2014, 02:45 PM   #12
crzycowboy
 
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Name: crzycowboy
Title: Comp Diesel Sponsor
Status: Not Here
Join Date: Apr 2006
Location: Painesville, Ohio
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Posts: 4,182
Quote:
Originally Posted by aka_chewy View Post
Have you defined your target market yet? I think the advertising angle is going to change for each demographic you're trying to target.

How you're going to sell a product to the majority of folks here is going to be different than to the young 'oraler' crowd.

It seems here, raw data is king. Product releases, testing, real world results are going to go a long way here.

You want to target the 16-25 year olds that don't care about anything other than looks and smoke....social media and shiny ads in the latest diesel publication would probably be your best bet.

And having a clean, informative website that ranks the top of google is your best investment in my opinion. Everyone looks to websites these days and I think most will judge a company based on the looks and navigation of the website. I know I do.
That's the reason behind my post. I'm trying to show the "Top Brass" why 1 type of marketing/advertising in this industry will not fly. I want them to see what a true demographic is. Obviously we're in it to make money, it is business after all. We cannot pinpoint to one type of market because we do need the younger generations sales as well as older, and competition vehicles. I have also suggested to include a disclaimer in our exhaust system instructions regarding the danger of "rolling coal" on road ways, and saving it for appropriate events. I do agree with you on the Google search though. I've been on them for that for years.

Quote:
Originally Posted by SmokeShow View Post
I have never intentionally clicked on a banner on a forum.

I've purchased based on feedback read on a forum and likewise, have chosen NOT to purchase something based on feedback left on a forum or seeing how a company reacts to a given situation that's aired out on forums.

I'm a 30-something and do not have a facebook account - I know that's not the norm though - but understand it to be a big avenue.

Social networking is huge these days. I mean for goodness sakes theres a college degree for it now!


I do use instagram and enjoy seeing new products and such from some companies, but I get tired of seeing the smoke belching & burnout pics from flat-bill douche-nozzles all the time so I don't follow too many diesel performance places on there.

I'd assume magazine advertising is probably up there in terms of audience size AND return on the dollar spent? I can't see television/radio reaching as many folks currently? Only group that gets good coverage is PPL so I'd imagine you'd have to be big-time sponsor of their's the gather in some of that air time in an effective way?

I hate to even say it because I like the guys you all sponsor, but has it proven to produce any sales by sponsoring a competition vehicle? I know I have personally never bought anything based on seeing a competition vehicle wearing a logo. The exception might be turbo, injection shop & whole-truck-build business/companies? I can see where a winning truck rocking an Engineered Diesel or Scheid or Haisley or Harts sticker might make some others pick up the phone to try and get whatever XYZ part that truck has that they want. I can't say an exhaust system would be one of those things though?

I LOVE me some youtube! QUALITY videos giving good breakdown and review of your products is great in my mind. If you claim to fit better - make a video showing your system being installed along side a competing companies product and show right then that yours goes in easier and fits better. OR your hardware lasts longer - show yours versus the competition before and after an elements torture test or real weather simulator machine. An exhaust company should have TONS of HIGH QUALITY sound videos portraying whatever sound it is you're claiming - no drone, quiet in cab, yada yada yada. There should be sound clips for idle, cruising & heavy acceleration for pretty much every combo you produce and for every platform. For the diesels; yes, there'd be dozens of videos. Maybe over 100? But I really think they'd be worth your while.

I didn't vote on any in the poll yet, but those are my opinions/thoughts. Hope its somewhat helpful for your goal/angle with your bosses/acct department.
Very good feedback, thank you. I too love the idea of You Tube, and have even suggested us utilizing our page to our benefit. Suggested time laps video of our products in a "CASS" test next to our competitors. Along with that suggested install videos of several of our products for the class 8 trucks as well. As for sponsoring the teams, that's what I call an aggressive marketing approach. It keeps the name out there, but it needs to have support. What I mean by that, there needs to be something like magazine ad's, Forum updates or ad's, attendance to events with the teams to help spread word of the product line. Without that support, it's just an expensive sticker on the side of a truck, or dragster!!
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