I can see competition vehicles and success attached to them being very beneficial. When you see "so and so's" truck dominating events you are more apt to give those parts a try. Of course that can backfire and if that person breaks at every event people will shy away from the products.
The proof of competition vehicles being beneficial can be see at SDX every year. Look at the shear numbers of Haisley Machine shirts roaming around there. Haisley tends to do quite well at that event and I think spectators see that.
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2015 half ton heavy chevy
81 Fairmont LS project
Many yard ornament projects...
North American Turbo
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