Can't speak on the new tread design.The previous design was the best damn all around tire I've ever ran. I DD a set of 315's on my 99 Dodge ECLB for no bs 50k. I did rotate them religiously though. One flat from a screw in that whole time. Even won the local dirt drags on them once. Hope the new design is as good or better. There just funky lookin though. Kind of get the impression from calling that the Dick Cepek line isn't getting the love/money/attn it used to from Mickey Thompson.