There are major distributors who buy in bulk [can't mention names ofcourse] & could supply these smaller companies with products at a fraction of the cost. These small company guys just care about making $100-$200 on a sale. If they pay the big dog $200 per box, they sell them for $400 & they are happy. This takes money from the pockets of authorized dealers who are selling the product at retail value & that is why these authorized dealers will sometimes drop a manufacturer....if of course the manufacturer isn't protecting their product. Quad isn't the only one doing this, most companies do it & that is why when you call for a failure claim, they ask if you have a reciept from when you bought the product. Edge did this when I called them to get a Drag upgrade.