therabbittree,
I've argued the fact that many people won't pay the $ to have someone install products on their trucks but the high ups are worried about the volume of potential damage that can be done and amount of tech calls that might be generated by back yard wrenchers.
My stance was to make it crystal clear in the install instructions/warranty papers, that if you install incorrectly or adjust anything outside of the spec's, you have no warranty.
Also I pointed out, many will want or already have head studs and possible after market cam, which will have to be clearly stated....you have no warranty then.
I think it's a shame that we now live in a sue happy sociality. What happened to common sense. You play outside the box, you pay. Simple as that.
2wpuller,
No plans for the 12v. Not saying it's impossible but much harder to figure out how to keep the valves open safely. Also with the market share being much smaller, time and effort might not add up to enough sales.