They do the Cryo instead of the heat treat though.
Depending on the rod, heat treat is part of cryo... polishing is a waste with shot-peening (shot destroys the shiny surface, while grinding destroys the compacted shell).
Is there any advantage to either?
Yes and no.
Metallurgically speaking, it's Yes^2
So you don't think there's a reason to remove the ridge along the length of the rod?