Yup, I run the 80 mil AT. Great stuff, easy to work with. Better than Dynamat or the others for the price. The guy who started the company didn't like the fact people were getting ripped off. So he went on the hunt for a manufacturer who could provide him a product that is superior to most, for a fraction of the price. His stuff is butyl so it won't dry up and crack or fall off. He is always looking for ways to improve it as well. The first run he had was good, but he changed up the recipe on the adhesive for the new stuff and it is working even better.
As far as a "drastic" sound difference.....yes it is very noticeable. Is it 3x quieter....no. The purpose of a deadener is to reduce resonances. Panels vibrate at different frequencies. By adding mass to the panel, you lower the resonant frequency. By creating a constraining layer (sheet metal, butyl, vinyl/foil) you allow those vibrations to be transferred into heat.
For actual sound blocking, you also need to use a decoupler foam and mass loaded vinyl. The decoupler foam usually CCF or closed cell foam is used. It separates (decouples) the deadener and the MLV (mass loaded vinyl). The MLV is the actual sound blocker. If we could use lead, we would. But it is impractical to use in a vehicle setting. So we use MLV. It is available in 1 lb/sq ft and 2 lb/sq ft weights, or 1/8" and 1/4" thicknesses.
When all three products are used in conjunction properly, there is "drastic" results. Each product has a purpose. Just need the right one for the right purpose.
You can also reduce resonances with spray in bedliner under the cab and on the firewall. It will assist in reducing vibrations and blocking sound. Everything you do also helps to retain heat in the winter and cool in the summer.