Ok I'll get serious. Kids thinking AFC Live can kiss it. That is obviously referencing EFI Live. Never reference a competing technology... especially when said technology is literally in a different ball field in a different galaxy. My official recommendation is something that ties back to your company name (branding). Bring the revenue back to your business. You toss EFI in there and search engines alone will kill your traffic, and probably slaughter your revenue potential for the product. You are a business selling a product you developed. Think of marketing as holding the product over your head from the tallest mountain. Never is the product separated from the business. The marketing goal is to differentiate yourself from the competition (even if there is no competition when said product is released). Think ahead with the marketing. Never assume you won't be copied or lack competition. Speaking of copied ...Xerox was so effective with their marketing that it became commonplace to say Xerox instead of photo copy. They had to fight to keep their branding, and fight off competitors using their name.
Yes I like to have fun with hairbrain marketing ideas. That is actually a part of the creative process and opens a plethora of creative doors... however when it comes to putting food on the table and a roof over a family's head... well I only care about my family. With this said consider the creative doors opened. I highly recommend something that ties into your business yet is open ended so you are not a one product company. You have an extremely narrow market focus. Individuals messing with these mechanical pumps are well into the minority right now.... Yes I think you can open the mechanical maket a bit... how much is what the marked decides... which in my opinion is a very small market. Make the product obvious to the hardware it applies to. Keep It Simple Stupid.
